Matthew Arnold

Director of Marketing

Matt Arnold is the Director of Marketing of Benefits Data Trust (BDT). In this role he helps BDT reach key audiences through strategically planned media and experiences, and plans strategies to reach them using audience data insights. Matt’s goal is to ensure that BDT’s media and campaigns communicate to partners and funders the ways that the organization can meet their needs.

Prior to working at BDT Matt led marketing and digital engagement at the National Endowment for Democracy as well as at a green economy tech startup. Matt has many years of experience in 360 and digital marketing at agencies like Ogilvy & Mather and Publicis, where he worked with many nonprofit clients. Prior to that he served as a higher education marketer for W. W. Norton & Co., one of the largest college education publishers in the US.

Matt has a master’s degree in Strategic Communications & Marketing from Columbia University and a bachelor’s from the University of Rochester. He’s an avid cyclist.